Unnatural Products
Brand identity for Unnatural Products. A california biotech company harnessing the power of the macrocycle to make previously undruggable aliements druggable.
The overall look and feel had to be professional, cutting edge, and convey the scientific nature of Unnatural’s work.
Done with the team at Hybrid-Design
The wordmark and icon are both unique expressions of the macrocycle and Unnatural Products approach.
Angles cut into each letter carve out a technical looking typeface that speaks to UNPs ability to splice into cellular life.
The symbol represents the macrocycle itself.
A number of detailed technical illustrations were created to be used as content then cropped as pattern. Each is a piece of scientific equipment essential to UNPs work,
