FFF World Cup 2022 Collection
France, the birthplace of all things style. Being the team that won the previous world cup, we had to create a collection that would allow the federation to show up looking like they were going to win it all again. With that, we pulled from a rich trove of French history and clashed it with modern day French culture.
Photography: Nike Paris and Nike.com
The French away kit makes a subtle statement. Honoring French textiles with a toile de jouy that represents each of the thirteen regions in the country. Bold yet understated.
The home kit carries a gold crest and branding honoring France’s past victories in the world cup. A tonal oak leaf was incorporated into the rib of the jersey representing the Chene Chapelle or “royal oak”. Often used to portray family, royalty, and prosperity.
For the prematch we dug into each of the players heritages. Pulling unique African patterns from each of their cultures and clashing them with French colors.
